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Skincare, makeup and fragrance all see gains in new data from The NPD Group.
January 30, 2023
By: Melissa Meisel
Consumers are seeking out the latest and greatest beauty products right now while marketers are seeing success from new product development. US prestige beauty industry sales revenue grew 15%, year over year, to reach $27.1 billion in 2022, according to The NPD Group. All prestige beauty categories grew by double digits with makeup rising 18%, skincare growing 12%, fragrance increasing 11%, and hair products up 22%. Prestige beauty was the fastest-growing industry segment, across more than $4...
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